About

Noux (pronounced “new”) is a subscription service on a mission to help women break away from the big-box brands and explore the world of indie underwear labels—thoughtfully designed, ethically made, and full of comfort. Each month, we handpick pieces from emerging and under-the-radar brands, focusing on quality, comfort, and style. From minimalist staples to bold statement pieces, Noux is your gateway to discovering underwear that actually excites you.

Noux recognizes that underwear is one of the most needed/requested items for many charities and non-profit organizations. Thats why for every pair of underwear purchased on our site, we donate a pair to an organization in need. Check out our impact page for more information.

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